Big Picture

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General view on an idea or process.

General information:


The Big Picture is used in business circles as an interpretation of the general view on the business organisation, processes or the vision

Definition Big Picture

Mainly used by entrepreneurs and managers to visualize an idea, vision or complex goal for internal and external stakeholders

Goal of the Big Picture

Simple and easy to understand visualization of complex processes and goals of an idea or vision

Further goals of Big Pictures

Used as selling tool or visual prototype to convince investors and customers.


The Big Picture is a functional fundament to visualize an idea and to support in internal and external selling processes and - last but not least - to document stepping stones.

Inspiration & more information

- The 50/50 Rule of Visual Note I Verbal to Visual I 2015

- 8th Element by Bigger Picture I BiggerPicture Video I 2014

- up4distribution -> the agile startup incubator and accelerator