General view on an idea or process.
The Big Picture is used in business circles as an interpretation of the general view on the business organisation, processes or the vision
Definition Big Picture
Mainly used by entrepreneurs and managers to visualize an idea, vision or complex goal for internal and external stakeholders
Goal of the Big Picture
Simple and easy to understand visualization of complex processes and goals of an idea or vision
Further goals of Big Pictures
Used as selling tool or visual prototype to convince investors and customers.
The Big Picture is a functional fundament to visualize an idea and to support in internal and external selling processes and - last but not least - to document stepping stones.