Minimum Market Accepted Product

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The MAP is the output of a Minimum Marketable Product (MMP), exactly enriched with the minimum worth to be accepted by the market and to become successful. By that it can be understood, that the product continuously gets optimized for a sustainable innovations.

General information

The minimum market accepted product (MAP) is a suitable method for lean oriented startup managers, to reduce risks, wrong inventions and to gain market- and organizational insights. They can use the gained knowledge for further product developments in evolutionary cycles and market suitable innovations.

Application possibilities

MVP's can and will be inserted in many ways

  • Product development
  • Business model and strategy development
  • Software development
  • Service development
  • Designing of service organizations

Business Evolution Management Framework (BEM) and Minimum Market Accepted Product

The BEM Framework is designed to support lean oriented startup manager and change management provider in developing minimum market accepted products with best practices.

up4d BEM Software and Minimum Market Accepted Product

The up4d BEM Software manages the evolutionary data for entrepreneurs, supports the application of best practices in minimum market accepted products (MAP) and successfully supports in the process and strategy development according to the BEM evolutionary cycle.

Goal of the Minimum Market Accepted Product

Lean oriented managers use the minimum market accepted products (MAP) to secure the Return on Investment and to stay up to date in the market and to minimize risks. With feedback from investors, share- and stakeholders, the MAP will be enriched with new requested features in further evolutionary cycles to convince the market in a long run.


In further evolutionary cycles, a market- or organizational input gets developed with the next wanted innovations, knowledge and market requested features to survive in the marked. This method minimizes risks and wrong inventions.

Inspiration & more information

- up4distribution -> the agile startup incubator and accelerator